Google traffic website11/29/2023 GA gives you a lot of quantitative data to work with-like the data you get from the Audience Overview and New vs Returning visitor reports we covered before. Google Analytics tells you what Hotjar shows you why In this case, GA can’t tell you why new visitors are behaving in a certain way and returning ones exhibit a different behavior, and if you want to find out you have to do some more investigating of your own. Finding an answer to this question in Google Analytics is hard, because GA is excellent at reporting what is happening but falls short with the why side of the equation. and that’s where you start running into potential trouble. The logical next question is: why is this happening? New visitors bounce away from the website more often than returning ones Returning visitors have a higher conversion rate than new ones New visitors spend less time on the site than returning ones To determine if a user is new or returning, Google Analytics creates a randomly generated string for a Client ID field stored within a user's browser cookie: Google Analytics distinguishes users who engage with your website by setting a cookie that keeps track of the domain, the number and time of previous visits, traffic source, and the start and end of a session. How Google Analytics counts users-and why the numbers are not 100% reliable If you’re interested in a bit of technical explanation, the box below is for you. Important note: we used italics in the sentence “have never been to your website, according to Google’s tracking snippet” because there are plenty of cases where people have been to your site before but Google’s tracking snippet doesn’t detect it and calls them ‘new’ anyway. If the cookie is present, Google considers this a ‘returning’ user and starts a new session If the cookie is not present, Google creates one and considers this a ‘new’ user When someone views your website, Google’s tracking snippet looks for a tracking cookie on their device: New users are users who have never been to your website, according to Google’s tracking snippet returning users have visited your site before.
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